In 2023, everything changed.
A stage-4 Peripheral T-cell lymphoma diagnosis.
Six rounds of aggressive chemotherapy.
Seventy-three nights in the hospital.
Two surgeries.
Nine months with an ileostomy.
A stem cell transplant.
A daughter, four months old.
This is where the story behind Rise Rock Ride begins.
Blood cancer impacts thousands of lives every day.
This is the work Blood Cancer United is doing.
Rise. Rock. Ride. exists to help amplify it.
What was discovered through that experience is now the foundation of Rise Rock Ride.
This is how it shows up
Rise. Rock. Ride
Rise.
The mindset to face what feels impossible
Rock.
The foundation that holds when everything shifts
Ride.
The commitment to move forward together
The is the framework behind it.
The Built to Rise Framework
Resilience isn’t built all at once. It’s built through a series of small decisions made consistently over time. The Built to Rise framework provides a simple structure for identifying what matters, choosing a path forward, and continuing to move ahead one step at a time.
MEANING
Identify What Matters Most
Meaning begins with clarity about what truly matters and who or what you choose to show up for.
MISSION
Commit to a Path Forward
Mission turns meaning into action by choosing a path forward and committing to pursue it.
MINDSET
Decide Daily
Mindset is the discipline of making small decisions each day that support the path you committed to.
MOMENTUM
Keep it Moving
Momentum builds when you keep showing up and continue moving forward.
The Built to Rise philosophy comes to life through the Rise Rock Ride platform — bringing people together through cycling, music, storytelling, and speaking while supporting the mission of Blood Cancer United.
Built to Rise in Action…
Move the Mission Forward
From sponsoring upcoming Blood Cancer United rides to hosting music performances or bringing the Built to Rise message to your organization, there are many ways to help move the mission forward
MILES
Support upcoming Blood Cancer United bike rides.
America’s most Beautiful Bike Ride
MUSIC
Book an acoustic performance and support the mission through a donation.
MESSAGE
Bring the Built to Rise philosophy to your organization or event.
MOVEMENT
Stay connected with the Rise Rock Ride community.
NEXT: THE STORY
Every platform has a story.
This one started as a fight and grew into purpose.
Here’s where it began.